The idea of using underfloor heating to gently warm a large floor surface at a low temperature isn`t new. It was invented over 2000 years ago by the Roman Empire, for use in their public baths and private villas. While the technology has changed over the years, the concept is the same as it ever was, heating a large area at a low temperature (21-26C / 71-77F) produces the most comfortable and efficient form of heating possible. To understand the principle of radiant heating, imagine that you are standing outside on a cold, clear day. The ground below you is frozen, however when the sun hits your face it feels warm, despite the low air temperature around you. Radiant heat from the sun heats objects, like you, before it heats the air around you. So you can be warm while the air around you remains cold Look at any design magazine and you will notice that pictures of quality bathrooms, kitchens and lounges never show radiators. We believe that radiators are inefficient, expensive to maintain and take up valuable wall space; interior designers know this and avoid them whenever possible. Despite their name, radiators use a form of heating called convection heating. They heat a room by intensely heating the air near them, relying on that hot air to move to the top of the room, before cooling and falling back to a height where it can be felt. Not only does this result in a stuffy feeling, it also promotes heat loss through windows, walls, ceilings and roofs. The result is wasted energy, and wasted money. So forget radiators - fit our fully approved underfloor heating system now and experience the difference!!! For more advice please call the underfloor heating store on 0800 077 8374 the experts in underfloor heating. For advice on what system you need click here To find out why you should choose the underfloor heating store click here For more info on underfloor heating click here